The Market @77 A campaign to announce the Brooklyn Navy Yard’s food hall
Role Creative Direction & Design
Client The Brooklyn Navy Yard
The Brooklyn Navy Yard reached out looking for help in getting the word out about their food hall, The Market @77. I worked closely with the marketing team to develop a flexible system that would accommodate an ever-growing roster of New York’s favorite eateries. Launching across social, print and out of home placements, the system provided a cohesive and colorful identity to The Market @77
One of the challenges I solved for with this project was creating a distinct identity for The Market @77 that would exist within the already established Brooklyn Navy Yard visual guidelines. Within these constraints, I was able to bring in new treatments for type, pattern, illustration and color that created a separate yet identifiable personality for The Market @77.
