Uncover from CBC
Podcast Identity
The CBC approached me to help evolve the cover art for Uncover, their beloved, long-running true crime series.
Beginning with Sea of Lies, I developed a new title treatment and an illustration system built to capture the show's moody, evocative storytelling. My challenge was to create a cover that could evoke the mystery of a seaside con man's fall from grace, while supporting untold future stories from the Uncover team. The season earned an Apple Podcasts feature on day one.
Eight seasons on, I'm still designing Uncover's covers, and the system has evolved with the show: each new investigation brings its own palette, imagery, and mood, while the underlying framework keeps the series unmistakable in a crowded podcast feed.
Creative Direction Sami Wittwer
Illustration Sami Wittwer
Project Managment Marie Kilaru
Client CBC
Beginning with Sea of Lies, I developed a new title treatment and an illustration system built to capture the show's moody, evocative storytelling. My challenge was to create a cover that could evoke the mystery of a seaside con man's fall from grace, while supporting untold future stories from the Uncover team. The season earned an Apple Podcasts feature on day one.
Eight seasons on, I'm still designing Uncover's covers, and the system has evolved with the show: each new investigation brings its own palette, imagery, and mood, while the underlying framework keeps the series unmistakable in a crowded podcast feed.
Creative Direction Sami Wittwer
Illustration Sami Wittwer
Project Managment Marie Kilaru
Client CBC