Streameo
Event Identity
Developed a first-of-it’s-kind event celebrating Vimeo’s role in the OTT Streaming Industry alongside Virginia Mclure.
Vimeo has quietly provided the foundational technology for much of the streaming industry for years, and we thought it was time to celebrate this. Alongside my creative partner Virginia, we developed a two-day live streaming event with a "retro-future" aesthetic that combined the golden era of broadcast television through today's optimistic maximalism anchored by a bold, animated wordmark and a vibrant system flexible enough to run across a multi-day, format.
Working closely with our in-house events team, I built in moments of joy alongside the expert panels: quizzes, playlists, and short-film screenings woven through the broadcast as playful interstitials. The system scaled into hundreds of promotional assets across Vimeo’s social channels, and Streameo hit its attendance registration goal weeks ahead of the event.
Concept Sami Wittwer & Virginia McLure
Art Direction & Design Sami Wittwer
Company Vimeo
Animation Pep Rally,
Designers Anil Duran, Danielle Hollander, Norah Stoner
Copywriter Virginia McLure
Vimeo has quietly provided the foundational technology for much of the streaming industry for years, and we thought it was time to celebrate this. Alongside my creative partner Virginia, we developed a two-day live streaming event with a "retro-future" aesthetic that combined the golden era of broadcast television through today's optimistic maximalism anchored by a bold, animated wordmark and a vibrant system flexible enough to run across a multi-day, format.
Working closely with our in-house events team, I built in moments of joy alongside the expert panels: quizzes, playlists, and short-film screenings woven through the broadcast as playful interstitials. The system scaled into hundreds of promotional assets across Vimeo’s social channels, and Streameo hit its attendance registration goal weeks ahead of the event.
Concept Sami Wittwer & Virginia McLure
Art Direction & Design Sami Wittwer
Company Vimeo
Animation Pep Rally,
Designers Anil Duran, Danielle Hollander, Norah Stoner
Copywriter Virginia McLure