The Market @77
Campaign Identity
The Brooklyn Navy Yard approached me to announce The Market @77, its new food hall bringing an ever-growing roster of New York's favorite eateries under one roof.
The identity had to pull off a balancing act: distinct enough to give the Market a personality of its own, while living comfortably inside the Navy Yard's established brand guidelines. Working within those constraints, I developed new treatments for type, pattern, illustration, and color, built as a flexible system that could keep pace as new vendors joined. The campaign launched across social, print, and out-of-home, giving The Market @77 a cohesive, colorful presence across the city.
Creative Direction Sami Wittwer
Illustration Sami Wittwer
Client Brooklyn Navy Yard
The identity had to pull off a balancing act: distinct enough to give the Market a personality of its own, while living comfortably inside the Navy Yard's established brand guidelines. Working within those constraints, I developed new treatments for type, pattern, illustration, and color, built as a flexible system that could keep pace as new vendors joined. The campaign launched across social, print, and out-of-home, giving The Market @77 a cohesive, colorful presence across the city.
Creative Direction Sami Wittwer
Illustration Sami Wittwer
Client Brooklyn Navy Yard